David Samson: Fox dumped Portnoy because the fit stunk, not because of Ohio State

David Samson thinks the Ohio State noise is a smokescreen. On the latest episode of *Nothing Personal*, the Meadowlark Media founder said he does believe Ohio State would have called Fox to complain about Dave Portnoy — but he does not believe that call is why Fox dropped him.
“Fox removed Portnoy for the sole reason that the fit was not worth it, period,” Samson said.
The Athletic’s Andrew Marchand reported there was “no smoking gun” other than the constant challenge of uniting Fox’s traditional show with Barstool’s persona. Portnoy claimed Ohio State demanded Fox remove him from Big Noon Kickoff, and later told Front Office Sports that OSU said it would “make your life hell if you keep working with Dave Portnoy.”
That alleged demand and threat are not independently confirmed — they come only from Portnoy.
WHAT HAPPENED
On Friday, Fox Sports moved on from having Dave Portnoy on Big Noon Kickoff after a season and a half.
Portnoy often trolled Ohio State during his appearances and has made several unsubstantiated accusations against the football program and head coach Ryan Day over the years. The Athletic’s Andrew Marchand reported there was “no smoking gun” other than the constant challenge of uniting Fox’s traditional show with Barstool’s persona, citing Portnoy’s many “disputes over his presence at Ohio State home games.”
Reports last year said Portnoy was banned from being in the stadium, according to Marchand. That ban is not confirmed by Portnoy or Ohio State in the source.
Portnoy was more specific in his own announcement, saying Ohio State had demanded Fox remove him. He pushed that further on Monday, claiming to Front Office Sports that OSU told Fox it would “make your life hell if you keep working with Dave Portnoy.” That alleged demand and threat come only from Portnoy.
Meadowlark Media’s David Samson isn’t buying it. On the latest episode of Nothing Personal, he said Portnoy tried to get ahead of the news “in a way that only he can because he’s got really good PR people inside his head.”
“My guess is this was a long time coming,” Samson said.
THE NUMBERS AND CONTEXT
The timeline matters here. Portnoy was on Big Noon Kickoff for a season and a half, which means Fox had plenty of chances to evaluate whether the experiment was working.
Samson pointed to the financial stakes as a key part of the calculus. He referenced “huge dollars at stake” in the context of Fox’s decision, suggesting the network wasn’t going to let an awkward fit jeopardize its investment in the show.
Portnoy’s role as a prominent Michigan booster only sharpened the conflict. His presence at Ohio State home games drew repeated disputes, with reports last year saying he was banned from the stadium.

Beyond the rivalry theatrics, Portnoy made several unsubstantiated accusations against the football program and head coach Ryan Day over the years. That history gave the Ohio State angle plenty of fuel, even if Samson argues it wasn’t the real reason for the split.
No specific contract figures or dollar amounts are given in the source, so the exact financial terms of Fox’s decision remain unconfirmed. What is clear is that the arrangement carried real costs beyond the money.
THE REACTION
Samson said he does believe Ohio State complained about Portnoy. What he rejects is the idea that those complaints drove Fox’s decision.
“Do I think Ohio State would have called Fox to complain about things that Portnoy was saying? I do. Do I think that Fox then removed Portnoy because of what Ohio State asked them to do? I don’t,” Samson said on the latest episode of *Nothing Personal*.
The real reason, in Samson’s view, was simpler and less conspiratorial. “Fox removed Portnoy for the sole reason that the fit was not worth it, period,” he said.
Samson pointed to the on-air chemistry as the core problem. “It didn’t mix well with the other hosts. It didn’t mix well with the audience. It didn’t set the tone that Portnoy wants to set with his shows, and bringing that tone to the pregame show is not at all interesting for those watching,” he said.
He also cautioned against reading too much into whatever explanation Fox offered publicly. “When you are firing somebody, your reasons are not always going to be as apparent to others as they are to you,” Samson said.
Samson then recalled Portnoy’s own framing of the split. He quoted Portnoy as saying, “Juice wasn’t worth the squeeze, and frankly, I don’t blame them.” That quote is Samson’s recollection from Portnoy’s announcement, not a direct verified quote from Portnoy in the source.
“My guess is this was a long time coming, and Portnoy tried to get ahead of it in a way that only he can because he’s got really good PR people inside his head,” Samson said.
WHAT TO WATCH NEXT
There is no mention in the source of any next game, deadline, or return date for Portnoy or Fox, and no further episodes or statements from Samson are noted. Any future developments, including Portnoy’s next move or Fox’s replacement, are not confirmed.
Samson’s read is that the decision was not sudden. “My guess is this was a long time coming,” he said, suggesting the split had been building well before Friday’s announcement.
Portnoy, meanwhile, continues to push his version of events. He claimed to Front Office Sports that Ohio State told Fox it would “make your life hell if you keep working with Dave Portnoy,” per his statements — an accusation the source does not verify.
What comes next is unclear from the reporting. Fox has not announced a replacement for Portnoy’s seat on Big Noon Kickoff, and Portnoy has not stated where his on-air appearances go from here. Neither Fox nor Portnoy has offered a timeline for any further public comment.
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