Jesse Marsch Slams Trump's Lake Ontario Rename as 'This Kind of C---'

Jesse Marsch, Canada men’s national team coach, said this week: “Here we are now, the big talk in America is Lake Ontario, Lake America, this kind of c---,” per www.si.com.
The remark targets President Trump’s executive order from August renaming Lake Ontario, according to www.si.com. Marsch made the comment ahead of Canada preparing to face the USMNT in Minnesota, per the same outlet.
The exact date and venue of the USMNT-Canada match are not specified in the source.
Marsch, an American coaching Canada, said he is “honored and really proud” to hold the role, per www.si.com. His shot at the rename lands days before the cross-border clash, sharpening the stakes for a rivalry already set to heat up.
AMERICAN PROPAGANDA CLAIM
A day before the lake comment, Marsch went further, per www.si.com. He claimed: “We, as Americans, have been inundated with propaganda since we were young. We’re the No. 1 country in the world, we deserve everything, we dominate everything, No. 1 in every aspect of life.”
That upbringing, he said, leaves Americans to “feel like we deserve to be treated differently because we’re Americans” when things go a certain way, and “we don’t feel like we’re in control of it.” Marsch used the example of the Folarin Balogun red card to illustrate the point, though the specific details of that incident are not provided in the source.
He then broadened the critique. “That is one of the things that infuriates the rest of the world about Americans,” Marsch told www.si.com. “And Americans don’t know that if they don’t ever leave the country.”
The remarks land with Marsch in a rare position: an American coaching Canada against the U.S. team. He has insisted there is “definitely no grudge” toward the USMNT, per the same outlet.

CANADA'S EUROPEAN LEAN
Marsch argues Canada has drifted away from the North American mold. “Canada is a little bit more European than the U.S. anyway,” he told www.si.com, politically and economically.
He backs the idea of Canada debuting as an entrant in the Eurovision Song Contest in 2027 and even becoming an associate member of the European Union. “I like that aspect,” Marsch said.
For him, the country’s identity is shifting beneath the surface. “There’s a uniqueness to Canada in terms of how truly multiethnic this country has become,” he noted. “You can see that Canada is not just a North American country any more, you know?”
That change, he said, carries directly onto the pitch. It bodes well “for our sport and for the makeup of our team, the makeup of our fans,” per www.si.com.
No specific statistics or figures are provided in the source to back up the comparison. The claim rests on Marsch’s own observation of the two nations.
Still, the framing is deliberate: where the U.S. leans on exceptionalism, Marsch sees Canada leaning toward a broader, European-style sensibility. It is a contrast he keeps returning to as he prepares his squad for the USMNT clash in Minnesota.
WHY MARSCH SPEAKS OUT
Marsch addressed the backlash head-on at a press conference the next day, telling reporters he is still “not afraid to say things that sometimes need to be said or that I feel should be said ... whether people agree or not,” per www.si.com.

He acknowledged the unusual position of a coach wading into politics. “I get that it’s not always the job of a sports person to put themselves in the forefront of the political environments and everything else, but I’ve had a unique perspective,” Marsch said, per www.si.com.
That perspective comes from a career spent on both sides of the Atlantic. Marsch played his whole career in America but has since worked as a coach in Austria, Germany and England, per www.si.com. No further details on those coaching stints have been provided beyond the countries listed.
Despite the pointed remarks, Marsch insisted there is “definitely no grudge” towards the USMNT, per www.si.com. He shrugged off any suggestion that personal history fuels his rhetoric.
“People want to take it that way, which is fine,” he said. “I don’t mind. People can, I think you know me well enough to know that I don’t really care what people think too much,” per www.si.com.
WHAT TO WATCH NEXT
Canada is preparing to face the USMNT in Minnesota, per www.si.com, with Marsch’s comments landing just ahead of the clash. The source indicates the rivalry between the teams is “better than it's ever been,” setting the stage for a heated matchup.
The exact date, kickoff time, and broadcast details of the USMNT-Canada match are not in the source, so those specifics remain unconfirmed. What is clear is that Marsch has framed this as more than a routine qualifier or friendly.
His words — from the Lake Ontario jab to the broader critique of American exceptionalism — have already given the buildup an edge. Whether that translates to tension on the pitch in Minnesota is the open question, but the source suggests the stakes and temperature are both rising.
No further upcoming matches or events are mentioned in the source. For now, the focus narrows to one fixture, one venue, and a coach who has made clear he will not soften his message ahead of it.
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