Good Good Golf Keeps Winning Views After Losing Sponsors
The fallout hit Good Good Golf fast. On Aug. 21, the brand posted a promotional video for its new Callaway driver showing co-founder Garrett Clark shoving fellow creator Alexis Miestowski to the ground, per frontofficesports.com. The clip sparked immediate online outrage, with users and high-profile golf media personalities calling it confusing, scary, and endorsing violence against women.
By Aug. 27, the damage was severe. Good Good lost its longstanding Callaway partnership, had merchandise pulled by major retailers, and forfeited title sponsorships of Golf Channel's Big Break and a November PGA Tour event, according to frontofficesports.com. On Sept. 2, CEO Matt Kendrick stepped down, with early investor and board member Nihad Giga taking over as interim CEO.
Yet the brand has not stalled. Good Good resumed posting to its flagship YouTube account on Aug. 29 and has posted nine times since, per frontofficesports.com. Those videos are averaging just under a million views — roughly in line with historical performance.
The numbers suggest fans are sticking around. Per Social Blade, Good Good has gained approximately 20,000 YouTube subscribers in the last 30 days, according to frontofficesports.com. The long-term impact on sponsorships or revenue, however, is not confirmed.
THE VIDEO THAT STARTED IT
The fallout traces back to a single promotional video. On Aug. 21, Good Good Golf posted a spot for its new Callaway driver that showed co-founder Garrett Clark shoving fellow creator Alexis Miestowski to the ground, per frontofficesports.com.
Outrage arrived almost immediately. Users and several high-profile golf media personalities described the clip as confusing, scary, and endorsing violence against women, according to frontofficesports.com.
The commercial consequences were swift. Within six days, Callaway ended its longstanding partnership with the brand, per frontofficesports.com.
Retailers followed. Dick's Sporting Goods, Golf Galaxy, Target, and PGA Tour Superstore all pulled Good Good merchandise from shelves, according to frontofficesports.com.
The brand also forfeited title sponsorships of Golf Channel's revamped Big Break show and a November PGA Tour event, per frontofficesports.com. Specific internal discussions or decisions leading to the fallout have not been confirmed.
NUMBERS TELL A STORY
The numbers suggest the fallout hasn't dented Good Good’s audience. Per digital analytics company Social Blade, the brand has gained approximately 20,000 YouTube subscribers in the last 30 days, according to frontofficesports.com.
Post-fallout videos are averaging just under a million views, roughly in line with Good Good’s historical performance, per frontofficesports.com. That consistency indicates these aren't one-off hate-watches.
The brand resumed posting to its flagship YouTube account on Aug. 29 and has posted nine times since, including seven episodes of its new series, "Golfing 50 States in 50 Days," according to frontofficesports.com.
The comment sections back up the viewership data. "They could never make me hate you good good," reads one comment under the Aug. 29 video, with close to 7,000 likes, per frontofficesports.com. Another comment, "Callaway and PGA tour can eat shit," has more than 4,000 likes.
Exact revenue or merchandise sales figures are not confirmed. But the engagement signals a fanbase that has rallied rather than retreated.
FANS RALLY IN COMMENTS
Sentiment in the comment sections is also turning into a rallying cry. Many users are using the space to lament cancel culture, per frontofficesports.com, framing the backlash as an overreaction rather than a reckoning.
“They could never make me hate you good good,” reads one comment under the Aug. 29 video, with close to 7,000 likes, according to frontofficesports.com. Another, “Callaway and PGA tour can eat shit,” has collected more than 4,000 likes.
Some replies suggest the controversy has actually galvanized a portion of the audience. “I use to watch every now and then but I’m watching every video to support!” wrote one user in response to a Sept. 4 post. Said another: “Haven’t watched GG content in a year but coming back to support.”
The new “Golfing 50 States in 50 Days” series is drawing independent praise too, particularly for its high production value amid daily deadlines, per frontofficesports.com.
Whether this support translates into long-term loyalty is not confirmed. The engagement is real, but the brand’s recovery remains a work in progress.
WHAT TO WATCH NEXT
The immediate path forward is simple: keep posting. Good Good has put out nine videos on its flagship YouTube account since Aug. 29, per frontofficesports.com, and seven of those are episodes of the new "Golfing 50 States in 50 Days" series.
That series is the clearest signal of intent. It is an ongoing, daily-deadline project that demands constant production, and the brand has committed to it despite the turmoil around it.
Behind the scenes, interim CEO Nihad Giga is leading the company following Matt Kendrick's Sept. 2 departure. Giga, an early investor and board member, has stepped into the top role, but a permanent CEO appointment has not been confirmed.
The merchandise side is holding up too. Good Good lost distribution deals with Dick's Sporting Goods, Golf Galaxy, Target, and PGA Tour Superstore, yet per frontofficesports.com the business remains healthy.
What is missing is the next commercial anchor. No new sponsorships or partnerships have been announced, and future sponsor relationships are not confirmed. The Callaway deal is gone, the title sponsorships are forfeited, and there is no word on whether a replacement partner is in talks.
So the watch item is simple: does Good Good convert its steady viewership and healthy merch sales into a new brand deal? The content engine is running, the fans are showing up, and the interim leadership is in place. The next sponsor announcement, whenever it comes, will be the real measure of whether this recovery holds.
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